4 Comments

As part of a steakhouse family, I appreciate your puns. I may use one or two (with credit, of course.) I now want to try Perilla 1000% and welcome them to the steakhouse family in Chicago. 👌

Expand full comment

I like to think about this with a music analogy. High traffic touristy areas are like big music venues that only the most popular acts can fill, so we get the McDonald's and the Olive Gardens. You usually need to go a little bit off the beaten path (smaller venues) for your ethnic cuisines (folk music) and more adventurous restaurants (art music). A lot of expensive restaurants are in the last category (this is where the analogy maybe doesn't quite work), but steakhouses are the prime examples of high-end "popular food".

I really do want to try Perilla Steakhouse. I imagine this is like if a K-pop star pulled a Harry Styles and played what they wanted instead of whatever management thought would sell the most.

Expand full comment

amazing analogy.

Expand full comment

❤️💙💛

Expand full comment